SHSLib Collections
Frochot, I. (2013). Marketing and designing the tourist experience. Oxford, London : Goodfellow Publishers Limited. G155.F76 2013
Boone, L. (2015). Contemporary marketing. USA Cengage Learning. HF5415.B53 2015
Pride, W. (2015). Foundations of marketing. Mason, OH : South Western Cengage Learning. HF5415.P75 2015
Pride, W. (2016). Marketing : concepts and strategies. Boston : Cengage Learning. HF5415.P658 2016
Vajre, S. (2016). Account based marketing for dummies. Hoboken, NJ : John Wiley & Sons, Inc., HF5415.122.V35 2016
Hall, S. (2017). Innovative B2B marketing : new models, processes and theory. London ; New York, NY ; New Delhi : Kogan Page Limited. HF5415.H36 2017
Geroski, P. (2017). The evolution of new markets. Oxford ; New York : Oxford University Press. HF5415.15.G47 2017
East, R. (2017). Consumer behaviour : applications in marketing. Thousand Oaks, CA : Sage Publishing. HF5415.32.E27 2017
Grewal, D. (2018). Marketing. New York, NY : McGraw-Hill Education. HF5415.G74 2017
Perreault, W. (2017). Essentials of marketing : a global-managerial approach. Chicago : McGraw-hill Education. REF. HF5415.P47 2017
Principles of marketing (2017). UAE : 3G E-learning LLC. HF5415.P75 2017
Zarate, C. (2017). Principles of Marketing for Senior High School. Quezon City, Philippines : C&E Publishing Inc. HV5415.Z373 2017
Durand, A. (2018). Marketing and globalization. New York : Routledge. HF5415.D87 2019
Zeithaml, V. (2018). Services marketing : integrating customer focus across the firm. Dubuque : McGraw-Hill Education. HD9980.5.Z45 2018
Benzo, R. (2018). Marketing research : planning, process, practice. Los Angeles : SAGE. HF5415.2.B46 2018
Kolb, B. (2018). Marketing research : a concise introduction. Los Angeles ; London : SAGE. HF5415.2.K65 2018
Rossiter, J. (2018). Marketing communications : objectives, strategy, tactics. London : SAGE Publications. HF5415.12.R67 2018
Te, D. (2018) Principles of marketing for Senior High School. Quezon City, Philippines : C&E Publishing Inc. HF5415.T4 2018
Boone, L. (2019). Contemporary marketing. USA : Cengage Learning,Inc. HF5415.B53 2019
Diamond, S. (2019). Digital marketing all-in-one. Hoboken, New Jersey : John Wiley & Sons. HF5415.D53 2019
Hanlon, A. (2019). Digital marketing : strategic planning & integration. Thousand Oaks, CA : SAGE Publications. HF5415.H36 2019
Hua, H. (2019). Mobile marketing management : case studies from successful practices. New York, NY : Routledge, Taylor & Francis Group. HF5415.H86 2019
Quesenberry, K. (2019). Social media strategy : marketing, advertising, and public relations in the consumer revolution. Lanham : Rowman & Littlefield. HF5415.12.Q47 2019
Eagle, W. (2019). YouTube marketing. Hoboken, NJ : John Wiley & Sons Inc. HF5415.E34 2019
Marshall, G. (2019). Marketing management. New York, NY : McGraw-Hill Education. HF5415.13.M37 2019
Westwood, J. (2019). How to write a marketing plan : define your strategy, plan effectively and reach your marketing goals. London ; New York : Kogan Page Limited. HF5415.13.W478 2019
3G E-Learning LCC (2020). 3GE collection on business management : service marketing. USA : 3G E-Learning LCC. HD9980.5.C65 2020
Cruz, E. (2020). Essentials of marketing. New York, USA : Willford Press. HF5415.C78 2020
Williamson, A. (2020). Digital marketing : a step-by-step guide. New York : Larsen and Keller Education. HF5415.D54 2020
Moran, A. (2020). Advertising : a marketing perspective. New York, USA : Willford Press. HF5823.M67 2020
Pride, W. (2020). Marketing. USA : Cengage Learning. HF5415.P658 2020
Sales marketing and PR in service industry (2020). New York 3G E-learning LLC. HF5415.S25 2020
Singh, S. (2020). Social media marketing for dummies. Indianapolis : John Wiley and Sons. HF5414.S56 2020
XUL Collections
Anselmo, D. (2010). Marketing demystified : a self-teaching guide. New York : McGraw-Hill. 658.8 A618 2010
Understanding marketing : expert solutions to everyday challenges.(2010). Boston, Mass. : Harvard Business Press. GRD 658 P739un 2010
Grewal, D. (2010). Marketing. Boston : McGraw-Hill Irwin. HF5415.G675 2010
Hult, G. (2014). Marketing. Australia : South-Western/Cengage Learning. HF5415.H85 2014
Levens, M. (2012). Marketing : defined, explained, applied. Boston : Pearson. HF5415.L47568 2012
Kotler, P. (2011). Principles of marketing. Boston : Pearson. 658.8 K848 2011
Schenck, B. (2012). Small business marketing kit for dummies. Hoboken, N.J. : John Wiley & Sons, Inc. HF5823.S34 2012
Belz, F. (2012) Sustainability marketing : a global perspective. Chichester, West Sussex, UK : John Wiley & Sons, Ltd. HF5415.B42887 2012
Lamb, C. (2013). Principles of marketing. Andover : Cengage Learning. HF5415.L2624 2013
Jefferson, S. (2013). Valuable content marketing : why quality content is the key to business success. Great Britain : Kogan Page Limited. HF5415.J42 2013
Aaker, D. (2013). Marketing research. Hoboken, N.J. : Wiley. HF5415.2.A14 2013
Kotler, P. (2013). Marketing management : an Asian perspective. Singapore : Pearson Education South Asia Pte Ltd. HF5415.13.K64 2013
Gillespie, K. (2013). Global marketing. Andover : Cengage Learning. HF1416.G54 2013
Morrison, A. (2013). Marketing and managing tourism destinations. New York : Routledge. G155.A1.M665 2013
Wafullah, N. (2019). Agricultural marketing. Oakville, ON : Delve Publishing. S571.W34 2019
SHSLib Collections
Chaves, P. (2018). The relationship between Bean Voyage's marketing concepts and frequency of visits of Xavier University Senior High School. Research Paper (ABM) : Senior High School, Xavier University, Cagayan de Oro City. ABM 1304.C43 2018
Bacalso, A. (2018). The relationship between Al-Paters marketing strategy on the Xavier University - Ateneo de Cagayan Senior High School students' brand awareness towards it. Research Paper (ABM) : Senior High School, Xavier University, Cagayan de Oro City. ABM 5004.B33 2018
Agudo, A. (2018). The relationship between Ever Bilena products and the patronage of Xavier University female students. Research Paper (ABM) : Senior High School, Xavier University, Cagayan de Oro City. ABM 5004.A48 2018
Hinacay, C. (2018). The relationship between Boy Zugba Facebook promotions and the consumer purchasing decision of XUSHS students. Research paper (ABM) : Senior High School, Xavier University, Cagayan de Oro City. ABM 5004.H56 2018
Alilin, F. (2018). iPlay's Service : the significant relationship between price and quality of service. Research Paper (ABM) : Senior High School, Xavier University, Cagayan de Oro City. ABM 5004.A45 2018
Palajoren, T. (2018). The relationship between Milo's advertisement "Beat Energy Gap" and XUSHS Grade 12 students' consumer perception and frequency in buying Milo products. Research Paper (ABM) : Senior High School, Xavier University, Cagayan de Oro City. ABM 5004.P35 2018
Dagcuta, R. (2018). The relationship between the direct marketing strategy of the wings and things enterprise in the student entrepreneurship center and the consumer buying behavior of Xavier University Senior High School students. Research Paper (ABM) : Senior High School, Xavier University, Cagayan de Oro City. ABM 5004.D34 2018
Ang, A. (2018). The relationship between Potato Corner's three different flavors and the customers' demand. Research Paper (ABM) : Senior High School, Xavier University, Cagayan de Oro City. ABM 5004.A54 2018
Abecia, E. (2018). The relationship between the food quality of Santino's and customer satisfaction of the Senior High School students of Xavier University - Ateneo de Cagayan. Research Paper (ABM) : Senior High School, Xavier University, Cagayan de Oro City. ABM 1304.A24 2018
Abao, T. (2019). The relationship of the 4Ps marketing mix and the customer satisfaction of Senior High School Students on Full Tank Diner. Research Paper (ABM) : Senior High School, Xavier University, Cagayan de Oro City. ABM 5004.A23 2019
Cue, P. (2019). The relationship between the promotional Instagram advertisements of Bean Voyage to the consumer buying behavior of the Grade 12 students of Xavier University Senior High School. Research Paper (ABM) : Senior High School, Xavier University, Cagayan de Oro City. ABM 1304.C84 2019
Bioco, R. (2018). The impact content marketing in Jollibee's valentines series 2017 towards the consumer buying behavior of Xavier University Senior High School students in Jollibee. Research Paper (ABM) : Senior High School, Xavier University, Cagayan de Oro City. ABM 5004.B56 2018
Abadilla, J. (2018). The relationship between Starbucks' promotional services and consumer buying decision. Research Paper (ABM) : Senior High School, Xavier University, Cagayan de Oro City. ABM 5004.A23 2018
Amper, A. (2019). The level of satisfaction of Go SURF 50's freebies as a marketing strategy in terms of the buying of the mobile data consumers in Xavier University Senior High School. Research Paper (ABM) : Senior High School, Xavier University, Cagayan de Oro City. ABM 5004.A47 2019
Cruz, E. (2019). The effectivity of Facebook advertising and remarketing to the conversion rate of Chipping PH. Research Paper (ABM) : Senior High School, Xavier University, Cagayan de Oro City. ABM 5001.C78 2019
Alilin, F. (2019). The relationship of digital marketing to the popularity and customer waiting time of Mang Rico's Taho. Research Paper (ABM) : Senior High School, Xavier University, Cagayan de Oro City. ABM 5004.A45 2019
Abejo, C. (2019). The risk perception of the selected Senior High School students to the networking companies and their investment choice. Research Paper (ABM) : Senior High School, Xavier University, Cagayan de Oro City. ABM 5004.A24 2019
Barros, C. (2018) The relationship between Jollibee's online advertising and Xavier University Senior High School students' customer loyalty S.Y. 2017-2018. Research Paper (ABM) : Senior High School, Xavier University, Cagayan de Oro City. ABM 5004.B37 2018
Elceo, M. (2019). The relationship between the brand identity of Xavier Ateneo towards the XUSHS students' brand engagement. Research Paper (ABM) : Senior High School, Xavier University, Cagayan de Oro City. ABM 5004.E25 2019
Cajes, N. (2019). The relationship between Xavier University's tagline "Experience Excellence" and the academic motivation of Xavier University Senior High School students. Research Paper (ABM) : Senior High School, Xavier University, Cagayan de Oro City. ABM 0822.C35 2019
Bantilan, M. (2019). Relationship between factors influencing the enrolment decision of Senior High School students. Research Paper (ABM) : Senior High School, Xavier University, Cagayan de Oro City. ABM 0825.B26 2019
Palomar, N. (2020). The relationship between a food product's packaging as an influencing factor towards the buying behavior of students. Research Paper (ABM) : Xavier University Senior High School, Cagayan de Oro City. ABM 0509.P35 2020
Agbu, A. (2020). The relationship between influencer marketing in the beauty industry towards the purchasing decision of female generation Z. Research Paper (ABM) : Xavier University Senior High School, Cagayan de Oro City. ABM 0509.A33 2020
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Subscribed Online Database
Kumar, V. (2015). Evolution of Marketing as a Discipline: What Has Happened and What to Look Out For. Journal of Marketing, 79(1), 1-9. Retrieved August 5, 2021, from http://www.jstor.org/stable/43784378
Kumar, V. (2015). Evolution of Marketing as a Discipline: What Has Happened and What to Look Out For. Journal of Marketing,79(1), 1-9. Retrieved August 5, 2021, from http://www.jstor.org/stable/43784378
Metcalf, B., & Gupta, P. (2021). Financial Forecasting Amid COVID-19: The effects of the pandemic have demonstrated why it's time to move beyond traditional annual budgeting and forecasting processes. Strategic Finance, 102(10), 36+. https://link.gale.com/apps/doc/A657951179/PPPM?u=phxushs&sid=bookmark-PPPM&xid=bd41f23e
Mintz, O., & Currim, I. (2013). What Drives Managerial Use of Marketing and Financial Metrics and Does Metric Use Affect Performance of Marketing-Mix Activities? Journal of Marketing,77(2), 17-40. Retrieved August 5, 2021, from http://www.jstor.org/stable/23487411
Grube, M. E., Krishnaswamy, A., Poziemski, J., & York, R. W. (2015, November). Identifying PHM market and network opportunities. Healthcare Financial Management, 69(11), 72+. https://link.gale.com/apps/doc/A435095178/PPPM?u=phxushs&sid=bookmark-PPPM&xid=3ebb52ee
Hwang, M., & Thomadsen, R. (2016). How point-of-sale marketing mix impacts national-brand purchase shares. Management Science, 62(2), 571+. https://link.gale.com/apps/doc/A444207056/PPPM?u=phxushs&sid=bookmark-PPPM&xid=ff7781a4
Pritchard, F. (2019, January-February). Make your Markets: No matter what you sell, success begins with a strong marketing plan. Learn strategies to maximize profitability for your farm. Grit, 137(1), 38+. https://link.gale.com/apps/doc/A568154830/PPPM?u=phxushs&sid=bookmark-PPPM&xid=35906922
Building a scalable marketing plan. (2014, June). Inc., 36(5), S3+. https://link.gale.com/apps/doc/A370323026/PPPM?u=phxushs&sid=bookmark-PPPM&xid=8db85bc2
Open Access
Nastase-Anysz, R., & Baba, A. (2020). Public Sector Intervention in a Period of Crisis: Study Based on Applied Relationship Marketing Principles. European Research Studies Journal, XXIII(Special Issue 1), 923-935. https://www.ersj.eu/journal/1801
Fejza, E., & Bajrami, H. (2020). Market analyses of marketing strategies of industrial producers and processors in Kosovo. International Journal Of Finance & Banking Studies (2147-4486), 8(4), 49-58. https://doi.org/10.20525/ijfbs.v8i4.624
Gallego-Gomez, C., De-Pablos-Heredero, C., & Montes-Botella, J. (2021). The Impact of Customer Relationship Management Systems on Dynamic Capabilities at Firms. Journal Of Global Information Management, 29(1), 103-122. https://doi.org/10.4018/jgim.2021010106
Kadlubek, M. (2020). Post-transaction Phase of Logistics Customer Service in the Management of Companies Providing Transport Services. European Research Studies Journal, XXIII(Issue 4), 1035-1046. https://doi.org/10.35808/ersj/1730
Majlesi, K. (2016). Labor market opportunities and women's decision making power within households. Journal Of Development Economics, 119, 34-47. https://doi.org/10.1016/j.jdeveco.2015.10.002
Stokes, C., Kerry, J., & O’Sullivan, M. (2018). Rapid Descriptive Consumer Analysis Using Simultaneous and Monadic Sample Presentation for Coffee. Food And Nutrition Sciences, 09(02), 63-76. https://doi.org/10.4236/fns.2018.92005
Nonthapot, S., & Thomya, W. (2020). The effect of the marketing mix on the demand of Thai and foreign to. Management Science Letters, 2437-2446. https://doi.org/10.5267/j.msl.2020.4.006
Ahmed, R., Qureshi, J., Štreimikienė, D., Vveinhardt, J., & Soomro, R. (2020). Guerrilla marketing trends for sustainable solutions: evidence from semi-based multivariate and conditional process approaches. Journal Of Business Economics And Management, 21(3), 851-871. https://doi.org/10.3846/jbem.2020.10730
Local
Briones, R., & Tolin, L. (2016). Warehouse Receipts as a System for Improving the Efficiency of Rice and Corn Marketing in the Philippines. Ideas.repec.org. Retrieved 20 July 2021, from https://ideas.repec.org/p/phd/dpaper/dp_2016-45.html.
Swahn, M., Palmier, J., Benegas-Segarra, A., & Sinson, F. (2013). Alcohol marketing and drunkenness among students in the Philippines: findings from the nationally representative Global School-based Student Health Survey. Academia.edu. Retrieved 20 July 2021, from https://bmcpublichealth.biomedcentral.com/articles/10.1186/1471-2458-13-1159.
Balinado, J., Prasetyo, Y., Young, M., Persada, S., Miraja, B., & Perwira Redi, A. (2021). The Effect of Service Quality on Customer Satisfaction in an Automotive After-Sales Service. Journal Of Open Innovation: Technology, Market, And Complexity, 7(2), 116. https://doi.org/10.3390/joitmc7020116
Balinado, J., Prasetyo, Y., Young, M., Persada, S., Miraja, B., & Perwira Redi, A. (2021). The Effect of Service Quality on Customer Satisfaction in an Automotive After-Sales Service. Journal Of Open Innovation: Technology, Market, And Complexity, 7(2), 116. https://doi.org/10.3390/joitmc7020116
Juera, W. (2020). Assessment of Customer Satisfaction on Home-Based Catering Business in Cabadbaran City: Basis for Enhancement Program. Papers.ssrn.com. Retrieved 20 July 2021, from https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3601700.
Real, R., & Digal, L. (2010). Analyzing Marketing Margins and Their Implications in Improving Performance of Small-Scale Producers in the Calamansi Chain in Region XI, Southern Philippines | BANWA Archives (2004-2013). Ojs.upmin.edu.ph. Retrieved 20 July 2021, from http://ojs.upmin.edu.ph/index.php/banwa-archives/article/view/62.
Captan, K., Bulabos, W., Mazo, M., & Mandigma, JR., E. (2019). Enhanced marketing plan for Wensha spa center: a case in Pasay City, Metro Manila. Academia.edu. Retrieved 20 July 2021, from https://bit.ly/3vD7NZ1
Foreign
Luhur, E., Mulatsih, S., & Puspitawati, E. (2019). Competitiveness Analysis of Indonesian Fishery Products in ASEAN and Canadian Markets. Retrieved 20 July 2021, from http://journal.uinjkt.ac.id/index.php/signifikan/article/view/7301.
Sadiartha, A. (2020). The Supply Chain Management on Customer Bonding towards Customer Relationship Management in Mediating Dominant of Customer Value in the Village Credit Institution of Bali Province, Indonesia. Ojs.excelingtech.co.uk. Retrieved 26 July 2021, from http://ojs.excelingtech.co.uk/index.php/IJSCM/issue/view/199/showToc.
Konushij, S., & Erokhondina, T. (2013). The impact of information resources on marketing opportunities firms. Ir.nmu.org.ua. Retrieved 26 July 2021, from http://ir.nmu.org.ua/handle/123456789/3279.
Sari, R. (2017). Marketing Mix Implementation in Small Medium Enterprises: A Study of Galeristorey Online Business. Etikonomi, 16(1), 115-126. https://doi.org/10.15408/etk.v16i1.3950
Hong, S., & Park, M. (2020). Dynamics of marketing automation adoption for organisational marketing process transformation: the case of Microsoft. International Journal Of Electronic Customer Relationship Management, 12(3), 205. https://doi.org/10.1504/ijecrm.2020.110039
Min, J. (2014). Evaluation Indicator System of Marketing Planning Ability Based on ANP. SHS Web Of Conferences, 4, 01003. https://doi.org/10.1051/shsconf/20140401003
Matt, D., Modrák, V., & Zsifkovits, H. (2020). Industry 4.0 for SMEs. Springer International Publishing. https://doi.org/10.1007/978-3-030-25425-4
Shepherd, D., & Patzelt, H. (2021). Entrepreneurial strategy. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-78935-0
Leisch., F., Grün., B., & Dolnicar., S. (2018). Market Segmentation Analysis: Understanding It, Doing It, and Making It Useful. Springer Singapore. https://doi.org/10.1007/978-981-10-8818-6
Jonker, J., & Faber, N. (2021). Organizing for sustainability. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-78157-6
Brucker-Kley, E., Kykalová, D., & Keller, T. (2018). Customer benefits through digital transformation. Springer Berlin Heidelberg. https://doi.org/10.1007/978-3-662-55707-5
Motohashi, K. (2015). Global Business Strategy. Springer,. https://doi.org/10.1007/978-4-431-55468-4
Morschett, D., Schramm-Klein, H., & Zentes, J. (2011). Strategic International Management. Springer Gabler. in Springer Fachmedien Wiesbaden GmbH. http://doi.org/10.1007/978-3-8349-6331-4
Ivanov, D., Tsipoulanidis, A., & Schönberger, J. (2019). Global Supply Chain and Operations Management. Springer, Cham. https://doi.org/10.1007/978-3-319-94313-8
Mooi, E., Sarstedt, M., & Mooi-Reci, I. (2018). Market Research. Springer. http://doi.org/10.1007/978-981-10-5218-7
HiSight International Project Management Consulting. (2020). Market Opportunity Analysis [Video]. Retrieved 21 July 2021, from https://www.youtube.com/watch?v=usAy5ewCL04.
Learn English with Emma [engVid]. (2016). How to give great customer service: The L.A.S.T. method [Video]. Retrieved 21 July 2021, from https://www.youtube.com/watch?v=dnpMqQnt8WY&t=4s.
The Effective Marketing Company. (2020). What is Customer Analysis? Is it Customer Analysis that holds the key to the mysteries of marketing? [Video]. Retrieved 21 July 2021, from https://www.youtube.com/watch?v=ZV0yEEixzNs.
College & Career Ready Labs. (2017). The 4 Ps of The Marketing Mix Simplified [Video]. Retrieved 21 July 2021, from https://www.youtube.com/watch?v=Mco8vBAwOmA.
Mam Melai's TV. (2021). Managing Effort and Managing Process [Video]. Retrieved 21 July 2021, from https://www.youtube.com/watch?v=B7ocbKkL5hU.
Visme. (2020). How to Create a Marketing Plan | Step-by-Step Guide [Video]. Retrieved 21 July 2021, from https://www.youtube.com/watch?v=4ti_uK60nLk.